Yo Creators! We’ve got a tip that will take some work of your hands when uploading your delicious content.
To make the most of your uploaded content you should take good care of your video settings and metadata (like the video description, titles, tags, etc.). This can be a bit boring to do with every video you make. Luckily there’s the possibility to determine some standard settings and metadata that will be included in every video you upload. Upload Defaults FTW!
Besides thumbnails your titles are the first thing a potential viewer is confronted with. Make the titles convincing and descriptive of your content. Perhaps even more important is the role your titles play in rising up in the search results. Use popular terms that relate to your video up front. A good way to find out which terms rank high is by opening an incognito window and entering the terms in the YouTube search bar to find out how many search results come up.
Your description should describe and contextualize your video above all. But it won’t hurt to keep in mind your chosen keywords since they relate to your video anyway. Don’t forget to insert relevant links in the description too.
In the past tags were used to determine the content type of videos. Presently this function isn’t as important anymore since YouTube has developed different ways of finding out what your video is about. But the option to add tags is still there, so better use it. Define your content type and subjects here.
How to use Upload Defaults
Go to the Creator Studio of your channel. Under the ‘CHANNEL’-tab you will find your Upload Defaults. There’s a lot of settings to be found here, but you won’t necessarily need all of them. Below you will find an overview of the settings and what they do.
1. This dropdown determines if your video will be published right away or is set to private/unlisted. Setting it to private before publishing manually later allows for an extra moment to check your video’s metadata before publishing.
2. What kind of video do you make? If it’s mostly the same genre you can set that here. Providing the right category for your content helps YouTube connecting you to the right viewers.
3. If you’d like to put your content under a Creative Commons License, indicate it in this dropdown.
4. If there’s part of your video titles that should be in every title, add it here. Your channel name can be added to the back of every title for example.
5. Add a short general text containing appropriate keywords about your channel here. This can be the same as your about text. You can also include a call-to-action here, like asking to subscribe or visit your website or social pages. Also add links.
6. Add your recurring tags here, like your content category, channel name, your own name (if you want to).
7. Do you want to allow comments below your videos? It’s beneficial to allow this since allowing comments encourages engagement.
8. Setting the correct video language allows YouTube to better connect you to viewers that will watch your videos.
9. Does what it says.
10. This only applies if you own content that’s been broadcast on US TV.
11. Deselect this option to prevent that annoying pop-up from appearing.
12. Setting your location may help YouTube to find an audience that’s interested in your video based on that location.
13. When you click on ‘MORE’ under a video you’re watching you can find video statistics there. This drop-down determines if viewers get access to this feature under your videos.
We hope this brief explanation helps you optimize your channel a little better and takes some work off your hands. Keep an eye on this blog for more Tips & Tricks.