In this section we provide you with Tips & Tricks to help you get more views, more subs and more exposure. In this edition, we highlight playlists.
When visitors come to YouTube they start what we call a ‘viewing session’. This means they start watching multiple videos during the time they spend on YouTube. Part of generating views is grabbing a bigger part of a visitor’s session.
Why create Playlists?
Creating a playlist of your content is an easy tool to be a bigger part of a viewing session. Putting videos together in a playlist lets the YouTube algorithm know this content belongs together. Now if you watch one of the videos from your playlist it’s more likely another one from that playlist pops up in the ‘suggested videos’ next to it, increasing your chances of another view from this user.
Users can search for playlists specifically, so it’s important to optimize them. Playlists have metadata, just like individual videos. Playlists lack tags, but you can still optimize the title and the description. Make sure to include keywords that connect to the content in the list.
You can also tie videos together by adapting your titles. By adding ‘Part 1’, ‘Part 2’, etc. to your titles. The YouTube algorithm will be more likely to suggest these videos in sequence in the suggested videos section.
Setting a playlist as ‘Series Playlist’ is a great feature that will make sure your consecutive playlist videos will be suggested as the ‘next video’. If a viewer has autoplay enabled your playlist videos will be played in succession, automatically getting you a nice chunk of the viewing session.
NOTE: An individual video can only be placed in one series playlist.
Playlists are also a good way to present your best content on your channel page. Visitors will be able to get into binging your content in just a click and make you the king of their viewing session.
Keep your content fun, your optimization tight. Then views will come in and everything’s gonna be all right.