Recently YouTube has made some adjustments in its approach to advertiser-friendly content. Let’s go over the key points.

You may remember the recent uproar about diminished revenue across YouTube channels due to advertisers ‘concerns about ad placement. In short, advertisers don’t want their ads to appear next to content they deem inappropriate to their brand. YouTube has made changes to their policies and guidelines to ensure advertisers keep buying advertising space so that Creators can keep making money.

The guidelines
To stay eligible for monetization you need to make sure you comply to YouTube’s Advertiser-friendly content guidelines

Your video can be denied monetization due to the following categories of subject matter:

  • Controversial issues and sensitive events
  • Drugs and dangerous products or substances
  • Harmful or dangerous acts
  • Hateful content
  • Inappropriate language
  • Inappropriate use of family entertainment characters
  • Incendiary and demeaning
  • Sexually suggestive content Violence

Of course everything is dependent on context and merely touching certain subjects won’t mean automatic denial of monetization. Say true to yourself an respectful to others and you’ll probably be fine.

But if you’re not fine
To help Creators better understand the monetization status of their videos YouTube has added new icons that give a more detailed categorization of your monetization status. We advise you to visit your Video Manager in your Creator Studio and check the icons of the monetization status on your videos. Ideally you should only see the solid green icon on all of your videos. This means these videos are monetized to the max.
If one or multiple videos display one of the yellow of black icons something is wrong. Your video is either not monetizable or under review. To learn about the meaning of the new icons visit this troubleshooter.


monetization icons

New monetization Icons

If your video is negatively affected by YouTube’s policy you can appeal the decision. Firstly you will be notified by email about the decision. If you think your video does conform to YouTube’s policies you can appeal via the Video Manager by clicking that option next to the icon and follow the on-screen instructions. Your video will be reviewed as soon as possible by YouTube. Note that only videos that make 1000 views in 7 days will be reviewed.

Just Create
All this demonetization stuff sounds kind of joyless. But thankfully it’s unlikely you will be affected by these policies. As long as you create videos about stuff you care for and have fun while doing it, there’s nothing that can stop you.